Stop losing leads to slow response times. Discover how Askable’s AI agent helps Indian real estate builders qualify leads and book site visits 24/7.

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Is Your Project Website Leaking Revenue? The Cost of the "Midnight Gap"

In the high-stakes world of Indian real estate, the first five minutes are everything. Yet, statistics show that 45% of leads are lost due to slow response times. For most Indian developers, the sales funnel has a massive, invisible hole: the "Midnight Gap."

The modern Indian homebuyer doesn't browse for luxury residences or townships during business hours; they browse after dinner, typically between 8 PM and 1 AM. When a high-value lead lands on your site at 11:30 PM, they want answers about RERA status, floor plans, or pricing immediately. If they get a static "Contact Us" form instead of an answer, there is an 80% drop in conversion. By the time your sales team calls them back 10 or 12 hours later, the interest is often dead.

Traditional call centers, which typically operate from 9 AM to 7 PM, simply cannot capture this late-night impulse. This is the "Silence Tax"—the marketing budget you waste on traffic you don't have the bandwidth to engage.

From "Search and Scroll" to "Ask and Answer": The Shift in Indian PropTech

The Indian real estate market is unique. A buyer in Mumbai or Bengaluru isn't just looking for a house; they are looking for trust. They have specific anxieties: “Is this project RERA registered?” “How far is the nearest metro station?” “What are the exact maintenance charges?”

Expecting a customer to hunt through a PDF brochure for these answers is a relic of the past. We are moving from a "Search and Scroll" era to an "Ask and Answer" era. Builders who provide instant, conversational clarity win the lead. This is where Askable by Gentic AI transforms your website from a digital brochure into a 24/7 Virtual Site Visit platform.

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Introducing Askable: Your AI Sales Concierge

Askable is not a basic chatbot; it is a configurable agentic system designed to act as a knowledgeable answering engine. It doesn't just "chat"—it sells.

By crawling your project website, RERA documents, and brochures, Askable becomes an expert on your specific property in under 10 minutes. It handles the heavy lifting of real estate lead generation, allowing your high-performing sales closers to stop doing "$15/hr admin work" and focus on $500/hr selling.

Key Benefits for Indian Developers

• Multilingual Vernacular Support: India is a land of many languages. Askable offers fluency in 15+ languages, including Hindi, Marathi, and Tamil. This allows you to capture the 70% of "Bharat" that prefers regional voice support over English text, creating a massive competitive moat in Tier 2 and 3 markets.

• Automated Lead Qualification: Stop wasting your sales team's time on "window shoppers". Askable qualifies leads based on budget, intent, and requirements (e.g., "I need a 2BHK under 1.2 Crore") before they ever reach your CRM.

• 24/7 Site Visit Scheduling: Askable doesn't just answer questions; it closes. It can book site visits directly into your CRM at 11 PM on a Sunday, ensuring you capture high-intent buyers while they are most engaged.

• 60% Reduction in OpEx: By automating routine FAQ handling and lead filtering, developers can cut their customer support and telecalling costs by more than half.

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Proven Impact: Real Results for Builders

Switching to an AI-first sales approach isn't just a trend; it’s an ROI engine. Developers using Askable have seen:

• 25% increase in site visits by capturing late-night traffic.

• 90% faster response times compared to manual human intervention.

• Infinite Concurrency: Unlike a human caller who can handle one lead at a time, Askable answers every caller on the 1st ring, regardless of volume.

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Frequently Asked Questions

Is Askable difficult to install on my project website? No. Askable is a no-code solution that can be integrated in less than 10 minutes. You simply provide your project URL, and the AI learns the rest.

Can it handle project-specific details like RERA and amenities? Yes. Askable is designed to learn directly from your project brochure, RERA filings, and website data to provide 100% data-backed accuracy.

Does it support Indian languages? Absolutely. It is built for the "vernacular India" opportunity, supporting 15+ languages and dialects to ensure brand consistency across all customer segments.

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Turn Silence into Sales

In a market as competitive as Indian real estate, speed isn't just an advantage—it's the difference between a sold-out project and a stagnant one. Stop paying the "Silence Tax" and start introducing Askable to your sales workflow.

Book Your Free Voice Agent Audit at Askable.gentic.in

See exactly how Askable can turn your project website into a 24/7 sales machine. No-code, no hassle, just higher conversions.

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Ready to deploy a high-conversion voice AI channel for your website?

📩 Get in touch now! Contact us to learn more.

📩 Email us at karthik.bacherao@gentic.in to get started.

📩 Visit askable.gentic.in to learn more.