Introducing Askable: An Intelligent Voice AI Channel for your Business

Posted on:Tuesday, November 11, 2025
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Transform how your customers interact with your website with Askable.

A Message from the Founder: The Era of the Intelligent Voice AI is Here

The world of business automation is at an inflection point. For years, we’ve been hearing about the "chatbot revolution," but let's be honest: those were just digital forms with a conversational interface. They were reactive, brittle, and often led to more frustration than resolution. At Gentic AI, our vision has always been about building truly Agentic AI, systems that don’t just answer questions, but drive business outcomes.

That's why we built Askable.

Askable is not a chatbot. It is your business's next-generation intelligent Voice AI channel. We’re moving beyond text boxes and clunky IVR systems. We are giving your customers the simplest, most human-like, and highest-intent communication channel—their own voice—and connecting it directly to your core knowledge and business processes.

Imagine a world where your sales, service, and support are always 24/7, multilingual, and answers complex questions with the precision of your best human expert. That is the promise of Askable. We're converting your highest-cost centers into intelligent, revenue-generating engagement channels. It’s time to stop thinking about automation as a cost-cutting measure and start seeing it as the engine for unprecedented growth and customer loyalty.

Karthik Bacherao


Askable: Your Conversational Commerce Agent

Askable by Gentic AI is an intelligent Voice AI agent platform designed to deliver personalized, low-friction interactions across all channels. By leveraging advanced Natural Language Understanding (NLU) and Voice capabilities, the platform shifts the focus from simple FAQ automation to providing sophisticated, real-time, pre-purchase guidance and seamless post-purchase resolution.

Askable is built to eliminate critical friction points throughout the buying journey, boosting conversion rates and overall Customer Lifetime Value (CLV). It converts traditional, high-cost service centers into 24/7 intelligent engagement channels, with implementations showing potential for operational cost reduction of 40–60% per interaction and projected three-year returns on investment (ROI) reaching up to 331%.

Here is how Askable is strategically transforming high-friction, high-value industry verticals:

E-commerce: Voice AI as the Conversion Multiplier

The E-commerce sector struggles with a critical friction problem: conversion rates hover between 2% and 4%, and the average shopping cart abandonment rate is overwhelming, averaging 70.22% globally. Askable is positioned as a sophisticated Conversational Commerce Agent to tackle this, aiming to capture the estimated $18 billion in annual lost revenue attributed to abandoned carts.

  • Fast Fashion & Apparel:
    • Challenge & Pain Point: High return rates (22% to 27%) driven by customer uncertainty over sizing and fit.
    • Askable's Value Proposition: Provides instantaneous, personalized advice on size guides and material composition to reduce purchase anxiety and subsequent returns.
  • High-Value Consumer Electronics:
    • Challenge & Pain Point: Low conversion rates (0.5% to 1.5%) due to customer need for detailed technical validation before a significant financial commitment.
    • Askable's Value Proposition: Delivers instant, comprehensive, expert-level product detailing and comparison, simulating an expert sales consultant. This is projected to increase conversion rates by 20% to 30%.
  • D2C Specialty & Complex Goods:
    • Challenge & Pain Point: Difficulty integrating proprietary technical information (manuals, guides) into the online experience, leading to high cart abandonment.
    • Askable's Value Proposition: Acts as a "Document Champion" to deliver highly tailored shopping advice and integrate complex product stories instantly, leveraging proprietary consumer data for personalization.

Financial Services (BFSI): Channel Transformation and Hard ROI

The BFSI sector is shifting toward "Engagement Banking". Askable is the crucial component to execute this transformation, providing a system of engagement that is personalized and low-friction. In high-cost regions like the EU, the primary value is immediate "Hard ROI" through labor cost deflection. In India, the focus is on "Soft ROI" through massive scalability, competitive standardization, and multilingual support for diverse populations.

  • Retail Banking:
    • Challenge & Pain Point: High volume of routine queries (balance checks, transfers) and "Channel Friction" where customers receive inconsistent information across digital and physical touchpoints.
    • Askable's Value Proposition: Automates 60% of customer interactions and acts as a unified, omnichannel source of truth, ensuring customers receive the same, accurate status updates instantly.
  • General Insurance:
    • Challenge & Pain Point: Low-frequency, high-friction "Moments of Truth" like claims processing, where quality of service determines retention.
    • Askable's Value Proposition: Automates 60–70% of routine calls and can deliver a documented 40% reduction in claim resolution time, acting as a high-margin retention strategy.
  • Wealth Management:
    • Challenge & Pain Point: Requirement for high-touch personalization alongside client concerns about data security (70%) and technology reliability (60%).
    • Askable's Value Proposition: Augments financial advisors by automating compliance documentation, meeting notes, and content retrieval. Its enterprise-grade technology addresses the need for robust security and explainability to build client trust.

Travel & Tourism (T&T): Restoring Profitability with High-Intent Conversions

The T&T industry is facing an unsustainable economic model marked by surging Customer Acquisition Costs (CAC), which increased by approximately 35% between 2022 and 2025. Askable transforms profitability by using the voice channel, which is a high-intent interaction that converts at a rate 10 to 15 times higher than standard web leads.

  • Airlines & Air Transport:
    • Challenge & Pain Point: Massive, unpredictable spikes in call volume during flight disruptions (delays, cancellations) and high policy complexity, leading to Average Handling Times (AHTs) of 12-30+ minutes.
    • Askable's Value Proposition: Deployed as a Disruption Triage Specialist, it uses a Knowledgeable Answering Engine to ingest and apply complex policy rules accurately, providing initial triage for eligibility and reducing AHT by up to two times during crisis periods.
  • Online Travel Agencies (OTAs):
    • Challenge & Pain Point: High exit rates at checkout due to friction points like unclear policies or "linguistic friction"—68% of consumers are willing to switch brands if support is not available in their native language.
    • Askable's Value Proposition: Multilingual Support acts as a strategic conversion tool, ensuring clarity and confidence at the checkout stage to recover revenue lost to linguistic confusion.
  • Hospitality (Hotels):
    • Challenge & Pain Point: Human staff time is often consumed by low-value, transactional inquiries (e.g., spa hours) instead of high-touch service, leading to low retention (avg. 55%).
    • Askable's Value Proposition: Enables the "High-Touch, Low-Cost" service model by automating routine transactional inquiries via the voice channel, freeing up human agents to focus on delivering personalized, unscripted moments that build loyalty and drive retention.

Indian Real Estate: Accelerating High-Margin Sales and Lead Qualification

The Indian Real Estate sector is characterized by high-value, high-involvement purchases and high customer acquisition costs (Cost Per Lead for Luxury Homes can reach INR 2,000–5,000). Askable’s value is centered on reducing high-volume customer engagement costs (Cost per interaction can be $0.50 with a human agent) and accelerating high-margin sales processes.

  • Residential Sales:
    • Challenge & Pain Point: The customer journey is characterized by extensive research and high-cost lead generation, requiring rapid lead qualification and instant answers to complex queries (e.g., Vastu alignment, amenities).
    • Askable's Value Proposition: Provides instant, 24/7, accurate answers to amenity and property detail questions and performs automatic, sub-30-second lead qualification and routing, significantly lowering customer engagement cost.
  • Commercial Leasing:
    • Challenge & Pain Point: B2B, high-value engagement involving complex legal/financial negotiations where customers focus on technical aspects (e.g., Usable vs. Rental square footage).
    • Askable's Value Proposition: Delivers instant, accurate explanations with examples to complex technical inquiries, saving high-value human agent time and ensuring accuracy during the critical point-of-sale stage.
  • Property Management:
    • Challenge & Pain Point: A recurring engagement model focused on high-volume administrative tasks and contingency management, especially for absentee or NRI landlords who face challenges managing properties from afar.
    • Askable's Value Proposition: Provides 24/7 connectivity and efficient resolution of low-level maintenance and communication issues, minimizing financial discrepancies and addressing tenant-related disputes (which account for nearly 35% of issues for NRIs).

Ready to deploy a high-conversion voice AI channel for your website?

📩 Get in touch now! Contact us to learn more.

📩 Email us at karthik.bacherao@gentic.in to get started.

📩 Visit askable.gentic.in to learn more.